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		<title>Food and the Search for Authenticity</title>
		<link>http://www.awh.org/2009/02/21/food-and-the-search-for-authenticity/</link>
		<comments>http://www.awh.org/2009/02/21/food-and-the-search-for-authenticity/#comments</comments>
		<pubDate>Sat, 21 Feb 2009 12:21:32 +0000</pubDate>
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		<category><![CDATA[foreign food]]></category>
		<category><![CDATA[jbmatsuri]]></category>

		<guid isPermaLink="false">http://www.awh.org/?p=428</guid>
		<description><![CDATA[[This entry was written for The Japan Blog Matsuri]
About a week ago, I was walking west along Senkawa-dori on my way home from the new branch of my gym that&#8217;d just opened by Nerima Station.  I came across an Italian restaurant that, having lived in the neighbourhood for 4 years, I had often passed, but [...]]]></description>
			<content:encoded><![CDATA[<p>[This entry was written for <a href="http://blog.japansoc.com/tag/jbmatsuri/">The Japan Blog Matsuri</a>]</p>
<p>About a week ago, I was walking west along Senkawa-dori on my way home from the new branch of my gym that&#8217;d just opened by Nerima Station.  I came across an Italian restaurant that, having lived in the neighbourhood for 4 years, I had often passed, but never actually gone into.  Deciding to depart from my usual dining out schedule, I went in and gave it a go.</p>
<p>The restaurant was certainly good at what they cooked, which was Italian food (mathematically, it was actually the subset of &#8220;Italian food&#8221; consisting of the union of &#8220;pizza&#8221; and &#8220;spaghetti&#8221;), but I spent the meal reading my book and feeling like something was very wrong, without being able to put my finger on it exactly.</p>
<p>Standing at the cash register, waiting to pay my bill, my answer finally came to me in a flash:</p>
<p>It was the decor.</p>
<p>The place was done up like a stone-walled cafe somewhere in Rome, which certainly fit the style of the food appropriately.  The problem was that someone had obviously gone to the &#8220;stick random crap on your walls&#8221; school of restaurant design, and decorated the walls with items including the following:</p>
<ul>
<li>An advertisement for &#8220;Buffalo Bill&#8217;s Wild West Show starring Annie Oakley&#8221;</li>
<li>The sign from a cobbler&#8217;s shop somewhere in London</li>
<li>A wagon wheel and wood barrel as might have been found on a homestead on the prairie</li>
<li>A 1970s-era Heineken advertisement</li>
</ul>
<p>Once I noticed what the problem was, it was impossible to avoid being bothered by it.  Oh, I&#8217;ll probably go back &#8212; the food was decent &#8212; but it did get me to thinking about &#8220;foreign restaurants&#8221; in general, and whether they&#8217;re really &#8220;authentic&#8221;.  In this case, I&#8217;m not talking about food whose taste has been altered to suit the local palate.  That happens almost everywhere.  I still have to remind the Indian shop down the street that when I say spicy, &#8220;I don&#8217;t mean spicy for a Japanese person, I mean spicy for a westerner.&#8221;  And I&#8217;m sure that we&#8217;ve all had &#8220;Japanese food&#8221; back in our home countries that&#8217;s not much more than strips of beef drenched in sweet teriyaki sauce.</p>
<p>What I <strong>am</strong> talking about is &#8220;atmosphere&#8221;.  Trying to decompile the thought process of the person who decorated that restaurant, I figured out where he was coming from:  &#8220;I have a Western restaurant, and here is all this authentic Western stuff to put on the walls!  It matches!&#8221;  And from the point of view of a lot of his customers, he&#8217;s right.  Hell, it took me a while to notice, and I&#8217;m familiar with the cuisines, languages, and geography and timelines involved.</p>
<p>This made me wonder how many restaurants there are back in Toronto that are analogous.  I wonder if some of the Vietnamese restaurants that I enjoyed on Spadina had random Chinese and Japanese stuff on the walls.  Who knows whether that Ethiopian restaurant on Bloor is full of Congolese flags and Sudanese knick-knacks?</p>
<p>Anybody have any interesting similar experiences to share?</p>
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