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This mirror-image chocolate is part of some manufacturer’s “gyaku-choco” (reverse chocolate) campaign. The point is that Valentine’s Day here traditionally sees women giving men chocolate, and the confectionery companies would like to see it working both ways. The ad campaign makes no mention of the already-existing and well-established holiday a month later devoted to exactly that — men buying chocolate and other gifts for women they especially like.

This entry was posted on Saturday, February 7th, 2009 at 7:18 am and is filed under Picture of the Day. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.